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Market Research Fundamentals
 
Market Research Overview III: Understanding Consumers, Markets and Brands
Objectives    
     
In this module you will find a brief overview on the techniques used in market research to understand consumer habits, attitudes, and brand image
Estimated Duration
1.5 hours
Classes
 
Lesson 1: Research about Habits
Lesson 2: Attitude Studies 
Lesson 3: Brand image data handling 
Lesson 4: Image segmentation studies