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Media Basics 101 – The evolution continues
Objectives

In this course, the audience will get an introduction to the basics of media measurement and smarter media planning.  This will start with the definition of OTS, TRPs, Reach, Frequency, and cumulative # of impressions.  It will then look at some Digital issues, the new emerging paradigm of media value (versus lowest costs), and some best practices for media optimization. It will then conclude with a quick review of our Ipsos tool box for media consumer research solutions.

Estimated Duration
1 hour
Director and professor: John Hallward - President - Global Product Development - Ipsos Connect Canada