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Media TIPs

This MediaTIPs course introduces our client service teams to our tools for helping clients learn about their media effectiveness and how to optimize their media selections. In particular, this introduces MediaTIPs. 

It explains how it is different from our other tools, how MediaTIPs works, the power of the online portal with the media optimizer + simulator, and offers some extra comments on getting a study done (some executional details, costs, and so on). A brief case study is presented as well. 

Estimated Duration
1 hour
Director and professor: John Hallward - President - Global Product Development - Ipsos Connect Canada