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Specialism
 
Media Analysis

In this course, the focus is on the tracking insights we can bring about media topics in our summary for clients. With the complexities of media channels now-a-days, clients are eager to learn as much about media efficiencies as they are to learn about the creative and the brand health. We have much to offer about media insights, and this course touches on eight areas to consider: where to look in the data, and what we might be able to say to guide the client to do better. 

Estimated Duration
1 hour
Director and professor: John Hallward - President - Global Product Development - Ipsos Connect Canada