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Facial Coding in ASI:Connect
As more clients develop campaigns with emotional reaction as the strategy or use emotion as the accelerator of message delivery it is important to deliver deep insight into the emotional reactions created by communications. This course outlines why emotional measurement matters, why facial coding is the tool to deliver this, and how to analyse and report the data.  
Estimated Duration
1 hour and 30 minutes
Director and professor: Leah McTiernan, Brand Communications Leader, Ipsos Connect