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Specialism
 
Analyzing the Media Plan in Tracking

While campaign success is primarily driven by creative success, the majority of a campaign’s cost is driven by the media plan. This e-course is designed to help you analyze and understand the media schedule. By reviewing a media plan in the context of Ipsos Connect’s best practices, you will understand how to make actionable recommendations to your clients about how they can optimize their media spend.

Classes

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Director and professor: Leah McTiernan