ABOUT ITC
  Objectives
  Methodologies
  Team
  L&D Philosophy
  Download ITC Brochure
 
SEND US YOUR QUESTION
VISIT THE CORPORATE WEBSITE
Download ITC Portfolio
 
 
 
Specialism
 
Introduction to Early Stage Communications Research
Early Stage Communications research can be instrumental in helping clients to develop great communications. This course introduces you to the reasons why clients conduct early stage research, the types of questions it can answer, and how to approach research design.  Case studies are shared to help bring to life how different approaches to early stage research have helped clients develop great communications.
Estimated Duration
1 hour and 30 minutes
Director and professor: Leah McTiernan, Brand Communications Leader, Ipsos Connect