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Specialism
 
ASI Connect - Advertising Analysis

Objectives

This eLearning course introduces the overall approach to advertising analysis within ASI:Connect, including how to analyze attention and cut through, brand response and media allocation. It also includes an analytical path that you can use when developing client deliverables.

Estimated Duration
2 hours and 30 minutes

Introduction

Advertising Analysis

Case Study

Director and professor: Leah McTiernan, Brand Communications Leader, Ipsos Connect.