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Specialism
 
Audience Measurement

In this course, Andrew Green traces the history and current size of the Audience Measurement business around the world. It is a large and growing business for Ipsos and one we were in right from our launch in 1975. He looks at current practices and at some of the challenges coming up, as well as the ways in which Ipsos is preparing to meet those challenges.

Estimated Duration
1 hour and 30 minutes

100 years of history

Background

CHALLENGES

The 5 Ms

Models

Management

Director and professor: Andrew Green - Global Head of Audience Solutions - Ipsos Mori, UK