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Introduction to how to sell MediaTips

Objectives

MediaTIPS is a new tool to guide optimized touchpoint allocation, which reflects the specific category, local market, target, chosen communication objectives, and engagement levels. This e-learning course introduces the key discussion points that drive the rationale behind each of the sales slides, and how to present MediaTIPS to clients.

Estimated Duration
30 minutes
Director and professor: Leah McTiernan, Brand Communications Leader, ASI.
Professor: John Hallward