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Market Research Fundamentals
 
Introduction to SPSS
Objectives

The objectives of this video training are to:

  • Provide relevant content and examples based on data typical of survey-based marketing research
  • Establish a basic level of competence with SPSS menus and command syntax among new users
  • Introduce a simple data analysis workflow that encourages understanding and reproducibility
Estimated Duration
1 hour and a half
Classes

Module 1: Introduction to the SPSS Environment

Lesson 1: Getting Started

Lesson 2: Menu Overview and Getting Help 

 

Module 2: Loading and manipulating data in SPSS 

Lesson 1: Manual Data Entry

Lesson 2: Opening Data Files

Lesson 3: Data Manipulation

Lesson 4: Data Transformation 

 

Module 3: Analyzing data in SPSS 

Lesson 1: Descriptives

Lesson 2: Analyzing Means

Lesson 3: Correlation

Lesson 4: Regression

Lesson 5: Graphs

Director and professor: Ipsos Training Center