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Introduction to EFM

Objectives

This is a brief introduction to EFM as we approach it in Ipsos. EFM can be a fairly complicated matter to venture into, but with this course Ipsos Loyalty Employees should be well armed to have an initial conversation with clients at any level of an organization.

Estimated Duration
1 hour
Director and professor: Ben Llewellyn - Global Director EFM - Ipsos Mori - UK