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Loyalty Narrative

Objectives

An overview of the high-level narrative for Ipsos Loyalty - "How we help our clients".

The objective of the Loyalty Narrative is to create a consistent and compelling story that aligns our approaches to a common set of goals.

To enable our staff to talk with consistency to all levels of clients:

- Insight teams

- Client stakeholders (Marketing, Operations, etc.)

- C-Suite

Estimated Duration
1 hour
Director and professor: Jean-Francois Damais - Loyalty Deputy Head of Global Client Solutions