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Specialism
 
Introduction to Mystery Shopping

Objectives

Mystery Shopping benefits all businesses with client facing customer experience whether this is delivered through staff, stores or online facilities etc. Our Mystery Shopping programs check how a brand delivers on its promise to customers. This introductory course explains what mystery shopping is and our basic Ipsos offer to client.

 

Estimated Duration
1 hour
Director and professor: Craig Bradley - Global Director Mystery Shopping - Ipsos Loyalty - USA