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Specialism
 
ASI:Live - Research Design and Questionnaire
Objectives

This e-learning course introduces the three main ASI:Live research designs that are proposed to clients as part of our in-market tracking offer.  It covers off how the main research designs are developed and implemented and what client questions they answer.  It also provides a more in-depth overview of the Global Master questionnaire. 

Estimated Duration
2 hours and 30 minutes
Classes

Class 1: Putting the Modules together to meet Clients Needs 
Core Tracking
- Core Tracking + Equity Deep Dive

- Major Campaign Evaluation Module

Class 2: The ASI:Live Questionnaire Modules
- Eligibility
- Brand Measures: To Determine Usage & Awareness

- Equity Section – Attitudinal Equity
- Purchase Intent
- Image evaluation
- Market Effects
- Flexi Section
- Touchpoints/ Advertising
- Demographics and Media Usage


Class 3: Summary 

Director and professor: Leah McTiernan, Brand Communications Leader, Ipsos Connect