ABOUT ITC
  Objectives
  Methodologies
  Team
  L&D Philosophy
  Download ITC Brochure
 
SEND US YOUR QUESTION
VISIT THE CORPORATE WEBSITE
Download ITC Portfolio
 
 
 
Specialism
 
Introduction to Programmatic Advertising
Objectives

Programmatic advertising highlights some of the issues faced in trying to understand and measure exactly how advertising and media interact in their impact on how consumers behave
The course covers a number of key topics:

- Why do we need to know about Programmatic Advertising?
- What is it?
- How does it work?
- Where is it going and what does that mean for advertisers and publishers?
- How will it change the future?

Estimated Duration
45 minutes
Director and professor: Gailynn Nicks - Head of Products and Innovation - MediaCT and Mark Lagrois - Global Lead of Products and Innovation - ASI