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ASI:Check - Introduction
Objectives

This e-learning course introduces ASI:Check, ASI's fast, low cost ad evaluation methodology.  It covers off reasons why clients might use ASI:Check, the research design and methodology, questionnaire flow, key client deliverables, the research process and business model.

Estimated Duration
1 hour and half
Classes

Lesson 1: Methodology
Lesson 2: Analytical Framework
Lesson 3: End to End Process
Lesson 4: Pricing
Lesson 5: Summary

Director and professor: Leah McTiernan, Brand Communications Leader, ASI.