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ASI:Live - Introduction

Objectives

This e-learning course introduces ASI:Live, ASI's in-market tracking offer.  It covers off reasons why clients use ASI:Live as part of their marketing management process, the fundamentals of Layered Tracking and the main modules of layered tracking and a summary of the questionnaire.    

Estimated Duration
1 hour and a half
Classes

LESSON 2: Introducing Layered Tracking
LESSON 3: An Introduction to the ASI:Live Modules
LESSON 3.1: Brand Value Creator
LESSON 3.2.: Communications Tracking
LESSON 4: Overview of the ASI:Live Questionnaire
LESSON 5: Summary

Director and professor: Leah McTiernan, Brand Communications Leader, ASI.