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Specialism
 
ASI:Connect - Pre-test Norms & Action Standards
Objectives

This eLearning courses covers how Norms, Evaluations and Action Standards are used in ASI:Test, specifically ASI:Connect.  Norms are a critical component of answering "how good is good?" when clients pre-test ads.

The course will outline our approach to norms, how to use evaluations to understand overall performance, and then how to work with clients to set action standards to ensure great advertising on air. 

Estimated Duration
1 hour and 30 minutes
Classes

1. What are norms?  Why are they important?
2. Evaluations & Action Standards – how are they related to Norms?
3. When and Where to get norms, information, and help

 

Director and professor: Leah McTiernan, Brand Communications Leader, Ipsos Connect.
Presented By: Dave Walker, ASI US.