ABOUT ITC
  Objectives
  Methodologies
  Team
  L&D Philosophy
  Download ITC Brochure
 
SEND US YOUR QUESTION
VISIT THE CORPORATE WEBSITE
Download ITC Portfolio
 
 
 
Specialism
 
ASI:Connect - Models and Measures
Objectives

This eLearning courses covers the key performance indicators in ASI:Connect, specifically Copy Effect Index, Retained Branded Recognition and Purchase Probability Score.  These KPIs are a critical component of ASI:connect and (often) a key deliverable for clients.  The course will outline how the Measures and Models are calculated and how they are used by clients to make decisions about airing advertising.

Estimated Duration
1 hour and half
Classes

Class 1: ASI:Connect’s Key Metrics
LESSON 1: Reception
LESSON 2: Persuasion
Class 2: ASI’s Indices & Samples
LESSON 1: Copy Effect Index
LESSON 2: Why ASI uses Indices LESSON 3: Defining Samples
Director and professor: Leah McTiernan, Brand Communications Leader, ASI.