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Specialism
 
Key Measures and Analytic Models
Objectives

This eLearning courses covers the key performance indicators in ASI:Connect, specifically Copy Effect Index, Retained Branded Recognition and Purchase Probability Score.  These KPIs are a critical component of ASI:connect and (often) a key deliverable for clients.  The course will outline how the Measures and Models are calculated and how they are used by clients to make decisions about airing advertising.

Estimated Duration
1 hour and 30 minutes
Director and professor: Dave Walker - Research Methods and Metrics - Ipsos Connect USA