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ASI:Connect - Introduction
Objectives

This e-Learning courses introduces ASI:Connect, ASI's flagship pre-testing product. It covers off reasons why clients use ASI:Connect as part of their advertising development process, the research design and methodology, questionnaire flow, key client deliverables, the research process and Global availability. 
Estimated Duration
2 Hours
Classes

Class 1: Why Do Clients Use ASI:Connect?
Class 2: Introducing ASI:Connect
Class 3: Putting it all together
Class 4: Making It Happen
Class 5: Global Availability
Director and professor: Leah McTiernan, Brand Communications Leader, ASI.