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Economies of Measures
Objectives

This presentation is part of the program  developed to support our drive for Simplification and the roll-out of the 30/30 Initiative. 

It presents key measures to bear in mind to achieve our goals in terms of questionnaire and presentation reduction. It helps Researchers and give them practical tips to be impactful in their client approach.

Estimated Duration
45 minutes
Director and professor: Hans Raemdonck - President, Ipsos MarketQuest, Products, Pitches & Programs