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BVC Mastery: BVC Brand Spotlight
Objectives

This is an introduction to a new and innovative offering called Brand Spotlight, which helps us identify brands which have potential to grow or decline their market share by examining BVC results.  Brand Spotlight can assist our clients in prioritising and focusing their finite resources to maximise their return on investment.  Brand Spotlight, together with BVC, can provide very useful insights for clients with single brands, portfolio brands, and can be used for competitor intelligence.

Estimated Duration
30 minutes
Director and professor: Dave Hannay - Chief Research Officer for Brand Equity