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Market Research Fundamentals
 
Data Collection
Objectives

This course provides you with an overview of Data Collection at Ipsos, looking at online and offline methodologies, and what works best according to your clients' needs. You will also have a look at the different sample sources and mixed mode. Key questions to bear in mind when it comes to choosing your methodology.

Estimated Duration
45 minutes
Director and professor: Chris Kyriacou - Senior Vice President, Operations IIS / DP&Coding