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Market Research Fundamentals
 
Qualitative Market Research Skills
Objectives

In this course we will show all aspects of Qualitative Research at Ipsos, along the 4 main phases of a research project: Briefing, Proposal, Fieldwork and Reporting. There is a overview of the Qual methodologies and tools, as well as an interesting tour through the IUU Analytical Framework toolbox.

Estimated Duration
1 hour and a half
Director and professor: Jacquie Matthews - CEO, IUU and Louis Rougier - General Director IUU