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Specialism
 
Drawing valuable insights with Social Listening & Text Analytics

Objectives

In this e-learning you will be able to learn how to draw valuable insights with Social Listening and Text Analytics. While traditional research involves a lot of interacting with customers and prompting to gain a deep understanding of specific issues, social listening research on the other hand is about extracting insights form unprompted conversations on the web.

Estimated Duration
1 hour
Classes

- Why do we need Social Listening
- Why do we need Text Analytics
- Social Listening at Ipsos
- Best Practices

Director and professor: Jean-Francois Damais - Loyalty Deputy Head of Global Client Solutions