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Market Research Fundamentals
 
Market Research Overview I: Introduction to Market Research Overview
Objectives    
     
In this module you will find all the basic information about Market Research such as: what the Market Research is, its use, the Market Research plan, the brief, classification of individuals and more. It´s a course for junior Ipsos employees – with little or no experience with the Market Research world and specially designed for “Junior Professional Officers” programs.
Estimated Duration
1 hour and 30 minutes
Classes
 
Class 1: Market Research is everywhere!
 
Class 2: Market Research: What is in there for me?
Lesson 1: MR Definition
Lesson 2: The research process
Lesson 3: The brief
Lesson 4: Market Segmentation
Lesson 5: Methodologies
Director and professor: ITC Team