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Management & Leadership
 
Account Management: building a strong relationship with your client
Objectives    
This course aims at:
- Gaining a better understanding of the importance and challenges of Client Account Management;
- Developing a list of guiding principles to assist you in managing clients relationships;
- Creating a framework for stewardship of your most precious business assets your people.

Classes
 

Class 1: From Project Management to Account Management
Lesson 1: Why Account Management
Lesson 2: Interaction with your Client
Lesson 3: Manage the Account Team
Lesson 4: Dealing with difficult Clients
Lesson 5: Creating a point of difference
Lesson 6: Conclusions

Director and professor: Diane Kosobud - P&G GAD - Ipsos Marketing - USA