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Specialism
 
P&G Quality Standards
Objectives    
     
You will learn about where to access information available on P&G standards, and some key standards to follow. This course will also give you an overview of creating a checklist of what should be discussed in a new project kick off meeting.
Besides, it covers the design of questionnaires, what materials should be presented at a tab meeting, P&G standard banners, how to spec a banner, understand the CMK function and who this function interacts with.
Classes
 

Class 1: P&G Standards
Lesson 1: Benefits of Using Standards and where to find them
Lesson 2: Review of the Standards
- Fieldwork Set Up Standards
- Questionnaire Standards
- Reporting Standards
Lesson 3: Updating Standards

Class 2: New Study Briefings
Lesson 1: Importance of the Brief
Lesson 2: Brief contains
Lesson 3: Brief review / keeping proposals up to date

Class 3: Questionnaire Development
Lesson 1: Questionnaire Development
Lesson 2: General Rules of Thumb
Lesson 3: Testing the Questionnaire

Class 4: Tab/ Banner Specs
Lesson 1: Tab Meetings
Lesson 2: Banner Specs / Breakout Definitions
Lesson 3: Defining for Data Processing
Lesson 4: Watch Outs!

Class 5: CMKs Role on the Business and their Business Partners
Lesson 1: CMK role
Lesson 2: Other Functions

Director and professor: Liz Poyser - Chief Operating Officer Marketing Services - Ipsos NA - Canada