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Specialism
 
Current Best Approach to P&G Protocols
Objectives    
This is an interactive course with a certification test at the end of the course, that will allow for defining and understanding the brand's key strategic target,identifying barriers to trial and corresponding keys to driving trial for both current and new products, developing strong brand communication & developing key "Shopper Based Design" principles.
Classes
 
Class 0 - Ipsos Global Qualitative
Class 1 - P&G Global Operations
Class 2 - WHO Understanding
Class 3 - Receptivity
Class 4 - Trial Barriers
Class 5 - Communications
Class 6 - Packaging
Class 7 - Shopper Based Design
Director and professor: Susan Waltman - Global President - and Emily Chesnut - Qualitative Research Manager - Ipsos Understanding UnLtd. - USA