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Specialism
 
About P&G and Ipsos
Objectives    
     
- Understand the relationship with P&G and the significance it has for Ipsos
- Understand what P&G expects from Ipsos
- Understand P&G from the point of view of its business lines brands and structure, as well as its language
- Know P&Gs key financial and competitive indicators
- Understand Ipsoss organizational structure to be able to offer an efficient and effective service
- Understand the product Ipsos offers P&G at Global level
- Learn about Equity Scan
Classes
 

Class 1: P&G quick training for new hires
Lesson 1: Introduction and what does it mean to work on P&G?
Lesson 2: Brands, Categories & Language
Lesson 3: Organizational Structure
Lesson 4: Financial Profile
Lesson 5: Competitive Edge
Lesson 6: How P&G wants to work with Ipsos
Lesson 7: How can Ipsos help P&G create the future?
Lesson 8: Organizational Structure
Lesson 9: How are we going to get there?
Lesson 10: Ready - Set - Go!

Class 2: Equity Scan
Lesson 1: Description of EquityScan
Lesson 2: Questionnaire components
Lesson 3: Leveraging key deliverables
Lesson 4: Success factors

Director and professor: Diane Kosobud - P&G GAD - Ipsos Marketing - USA