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Market Research Fundamentals
 
Statistics II
Objectives    
This module has been designed to present an initial approach to the diverse statistical techniques that are useful in analyzing data derived from market research studies.
Classes
 
Class 1: Analysis of Variance

Class 2: Regression Analysis

Class 3: Chaid Analysis

Lesson 1: Background of Chaid Analysis
Lesson 2: Chaid Analysis Applications in Market Research
Lesson 3: Overall explanation of the technique
Lesson 4: Overall considerations
 
Director and professor: Alicia de la Macorra - Mexico