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Market Research Fundamentals
 
Statistics I
Objectives    
     
This module has been designed to present an initial approach to the diverse statistical techniques that are useful in analyzing data derived from market research studies.
Classes
 
Class 1: Concepts and Introduction to Multivariate
Lesson 1: Fundamentals of Descriptive Statistics
Lesson 2: Inductive or Inferential Statistics
Lesson 3: Introduction to Multivariate Analysis

Class 2: Fundamentals of Sampling
Lesson 1: Introduction
Lesson 2: Population
Lesson 3: Sample
Lesson 4: Sampling Methods
Lesson 5: Sampling Types

Class 3: Significance Testing

Director and professor: Alicia de la Macorra - Mexico