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Specialism
 
Ipsos Global Reputation Centre: Message Testing & Triangulation
Objectives    
     

In this course, you will learn about:

  • Structuring messages for testing
  • Sample questions for message testing
  • Message index scores
  • Message channels
  • Social media and digital influencers
  • Triangulation as a tool for data integration.
Estimated Duration
1 hour
Director and professor: Trent Ross - Executive VP - Ipsos Public Affairs - USA