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Specialism
 
Ipsos Global Reputation Centre: Reputation Pillars, Driver Analysis, Context or Scenario Variables
Objectives
Objectives    

In this course, you will learn about:

  • Reputation pillars
  • Sample questions for image metrics
  • Attitudes that drive trust
  • Driver analysis
  • Current penalty-reward methodology and the LMG approach
  • Understanding the context in which the client operates
  • Sample questions for issues management
  • Sample questions for news awareness and impact
Director and professor: Trent Ross, Managing Director, Ipsos Global Reputation Centre