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Specialism
 
Ipsos Global Reputation Centre: The Building Blocks of a Strong Reputation
Objectives    
     

In this course, you will learn about:

  • The reputation pyramid
  • Measuring trust vs. indexing
  • Stakeholder outcomes & apex measurement
  • Sample questions for measuring trust and apex outcomes
  • Choosing comparators
Estimated Duration
1 hour
Director and professor: Trent Ross - Executive VP - Ipsos Public Affairs - USA