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Specialism
 
Ipsos Global Reputation Centre: An Introduction to Reputation
Objectives    

In this course, you will learn about:

  • The value and impact of a good reputation
  • Reputation vs. brand
  • Reputation and marketing efficiency
  • Defining stakeholders
  • Sample frames
  • Stakeholder workshops
  • Writing a reputation questionnaire
Director and professor: Trent Ross, Managing Director, Ipsos Global Reputation Centre