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Specialism
 
Using WAO!: Wallet Allocation Optimizer

Objectives  

WAO! is a revolutionary way to strongly link your customer satisfaction and loyalty metrics to the share of category spending that customers give to the brands that they use. This methodology — that we refer to as the Wallet Allocation Rule — was created by executives from Ipsos Loyalty in conjunction with a team of well-respected academics.

It is highly recommended that you take Introducing WAO!: Wallet Allocation Optimizer prior to this one.

Estimated Duration
2 hours
Classes
 

Class 1 
· Using the Wallet Allocation Optimizer 
· Basic Principles 
· Calculating WAO! scores

Class 2 
· Sample design & questionnaire

Class 3 
· Analysis 
· Interpretation, deliverables & case study

Class 4 
· Selling WAO! 
· Processing a WAO! study 
· Resources

Director and professor: Gailynn Nicks - Product Development & Innovation & Tim Keiningham - Global Chief Strategy Officer - Loyalty Global