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Specialism
 
Rewards Optimizer

Objectives     

The Rewards Optimizer research solution has been designed to help our clients develop relevant and impactful customer loyalty programs. Our approach results in program designs that are:

• Better revenue generators
• The most relevant to the customers
• Likely to build and strengthen customer relations

Classes
 
Lesson 1: Researching Loyalty Rewards Programmes
Lesson 2: Why Loyalty Rewards Programmes?
Lesson 3: Different Loyalty Programmes
Lesson 4: The importance of Loyalty Schemes
Lesson 5: Ipsos Loyalty Approach
Lesson 6: Information and Resources
Director and professor: Jean-Francois Damais- Research Director � Ipsos Loyalty - Ipsos MORI