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Specialism
 
Loyalty Satisfactor

Objectives

Satisfactor is the toolkit used by Ipsos to build and manage Customer Satisfaction programmes.  The aim of Satisfactor is to help our clients build operational action plans.

Estimated Duration
1 hour and 30 minutes
Classes
 
Class 1: Satisfactor Methodology
Lesson 1: What is Satisfactor? 
Lesson 2: The 4 Principles of Satisfactor - Driver Analysis 
Lesson 3: The Output of Satisfactor 
Lesson 4: How it works - Statistical Details 
Lesson 5: Why this specific method was chosen 
Lesson 6: What makes it different
Director and professor: Jean-Francois Damais - Loyalty Deputy Head of Global Client Solutions