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Specialism
 
Ipsos Storytelling for Impact

Objectives  

In this Ipsos Training Course you will learn how to think, write and present in an efficient, effective and elegant way. By the end of the course you should be prepared to apply a few simple and powerful tools: 
- Help you create engaging stories from data 
- Influence people to change behavior 
- Impact business results

Estimated Duration
1 hour and 30 minutes
Classes

Lesson 1: Introduction + Top-Down Approach 
Insights Orientation 
Made to Stick 
The Elevator Test

Lesson 2: Structure, Structure, Structure 
Document Level: The Pyramid Principle 
Page Level: Consistent Style 
Elegant Simplicity of the Single “So What”

Lesson 3: Design for Power + Recap 
Raising Our Game With Graphic Design 
Data Source Combinations 
“New” Media Presentation

Director and professor: John Carroll III - Head of Customer Experience - Ipsos Loyalty - USA