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Specialism
 
Introducing WAO!: Wallet Allocation Optimizer

Objectives 

WAO! is a revolutionary way to strongly link your customer satisfaction and loyalty metrics to the share of category spending that customers give to the brands that they use. 
This methodology — that we refer to as the Wallet Allocation Rule — was created by executives from Ipsos Loyalty in conjunction with a team of well respected academics.

Estimated Duration
50 Minutes
Classes
 

Class 1: The problem

Class 2: How Wallet Allocation works

Class 3: Adding Market Barriers

Director and professor: Gailynn Nicks - Product Development & Innovation & Tim Keiningham - Global Chief Strategy Officer - Loyalty Global