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Specialism
 
Loyalty Optimizer

Objectives     

This course outlines the principles behind the Loyalty Optimizer. You will learn how it works. You will learn how to apply it to different sectors. And you will find out where you can go for help.

Classes
 
Class 1: Overview and Key Measures
Lesson 1: Why use Loyalty Optimizer? 
Lesson 2: An overview of Loyalty Optimizer 
Lesson 3: Using Loyalty Optimizer with Satisfaction studies 
Lesson 4: The Loyalty Index 
Lesson 5: Customer Value segments
 
Class 2: Drivers, Analytics and Resources
Lesson 1: Driver analysis for the Loyalty Optimizer 
- Process drivers of loyalty 
- Strategic brand drivers of loyalty 
- Linking brand and process drivers 
Lesson 2: The External Factors 
Lesson 3: Resources and conducting an Optimizer
Director and professor: Gailynn Nicks - Managing Director Loyalty Product Centre - Ipsos Loyalty - Ipsos MORI - UK.