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Specialism
 
Ideal Customer Experience (ICE): Customer Journey Mapping

Objectives  

An Introduction to the Innovative Consulting Solution from Ipsos Loyalty, plus Tips for Design and Execution.

Estimated Duration
2 hours
Classes
 

Class 1: Background on Ideal Customer Experience (ICE)

Class 2: Primary Concepts of ICE

Class 3: Application of ICE

Class 4: Skills for Selling and Conducting ICE projects

Class 5: Tips for Design and Execution of ICE

Director and professor: John Carroll III - Head of Customer Experience - Ipsos Loyalty - USA