With the merger of InnoQuest and MarketQuest practices (decided in Nov 2014), it became increasingly important to keep a strong level of expertise in Ipsos Marketing Quant, with local teams able to sell and execute independently from any global support. It also became a challenge to ensure we deliver projects and programs with excellence and are able to address client business questions.
With this in mind, the IMQ subject matter experts together with the ITC, developed a new accreditation program that will enable our teams to deepen their expertise and to grow in the IMQ organization.
The IMQ Global Accreditation Program is available to any employee working within IMQ and comprises two levels, Working Knowledge (WK) and Fully Operational (FO).
Acquiring WK accreditation in the four service lines for all marketing topics is a mandatory requirement for everyone working within IMQ. And if you want to move forward, grow your own career and be majored in a specific Service Line, you may apply for the Fully Operational Accreditation program.
To access Fully Operational accreditation, IMQ employees need to have a WK accreditation in all 4 Service Lines and have 6 to 10 years working within Marketing Quant.